Hybrid soul, but with a unique style: the unmistakable 500 design.
The task requested from IMOFA was to create a campaign for Fiat 500 C Hybrid. The company granted us freedom, stimulating creative thinking and presentation.
As an association with clean air and purity, we choose the color Blue to be the campaign connecting element. It provides us with creative space and decision making in terms of product photography, benefits, and claim banner design.
Our main strategy was to create an emotional graphic set that will evoke a connection with city and earth.