Jeep is a synonym of Freedom and definitely, freedom will be the key point of our communication with the end customer in this campaign.
The task requested from IMOFA was to create a campaign for Jeep WRANGLER. The company granted us freedom, stimulating creative thinking and presentation.
As the best connecting element for communication we chose yellow color with suplementary gray, which gives us many creative options while work with product photography, benefits and claims.
Our main strategy was to create an emotional graphic set that will evoke Freedom