Alfa Romeo is a synonymum of Passion so we decide that emotions will be the key point of our comunication.
The task requested from IMOFA was to create a campaign for Alfa Romeo Stelvio. The company granted us freedom, stimulating creative thinking and presentation.
Every graphic campaign requires a connecting element, making it memorable and influencing the final choice of the customer. For this assignment, we chose to work with the mutually complementing color combination of Gold and Grey.
Our main strategy was to create an emotional graphic set that will be outstanding color-wise.